How Can You Protect a Business Name?

If you are looking to protect a business name the best way of doing it, in fact the only legally valid way to protect business names is by way of trademark registration. In short, the answer to how to protect a business name is to register it as a trade mark….as soon as possible.

Why Protect a Business Name?

It is not sufficient to protect a business name at Companies House or simply to place the “TM” symbol next to your brand, name or logo and hope for the best. None of these steps will do much to protect a business name at all from a legal point of view.

The benefit of protecting a business name by way of trademark registration is that it gives you the exclusive right to use your business name for the goods and/or services for which it is registered in the UK, Europe or internationally depending on how widely you decide to register the trademark.

If you protect a business name as a trade mark you can put the ® symbol next to the name when you use it commercially which serves as a warning to others against using it. However, you should be aware that using this symbol for a trade mark that is not registered is a criminal offence.

Other benefits if you protect a business name as a registered trade mark include: 

• It may put others off using your trade mark or a mark similar without permission.
• It will allow you to take legal action against anyone infringing your trade mark, using your brand or name without permission.
• It assists Trading Standards Officers or Police to bring charges against counterfeiters in circumstances where they use your trade mark.
• It is a valuable asset, which can be sold or licensed to other parties at your discretion.
  Please contact our experts for legal advice on how to protect a busines name as a trade mark.

Check out this bullet-point list of the benefits of trademark registration.

So what would you like to do next...

	GET FREE LEGAL ADVICE ...talk to a trademark expert right now on how to protect a business name any aspect of trademark registration. Our legal advisory and search service is free!
	GET A FREE BUSINESS NAME SEARCH ...before you can protect a business name you need to discover if your trademark, business name name or slogan is legally available. Get a Free Trademark Search right now. Your trademark searches are carried out and reviewed by legal experts.
	GET A FREE BUSINESS NAME AVAILABILITY REPORT   ...get a Free Report on the legal availability of your business name or trademark BEFORE you commit ...from our experts.
	REGISTER A BUSINESS NAME When you are satisfied that your chosen trademark is legally available and you want to go ahead and protect a business name we will handle the whole trademark registration process for you. We will draft the best trademark specification for your business, deal with all Registry queries and conduct any necessary Registry hearings. FIXED FEES ..NO hidden costs!

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