How to Protect a Trademark, Phrase, Slogan or Strap-line

It is possible to trademark a phrase, slogan or a strap-line?

Yes, in principle, it is entirely possible to register as a trademark any strap-line, trademark, phrase or slogan.

Very many such phrases immediately spring to mind such as ‘Better by Design’, ‘Liquid Engineering’ ‘Smirnoff: The Difference is Clear’ and ‘L’Oreal: Because You’re Worth it!’

In fact, a trademark is legally defined as “any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of other undertaking. A trade mark may, in particular, consist of words (including personal names), designs, letters, numerals or the shape of goods or their packaging.”

So there are probably many elements within your marketing may be regarded as a trade mark: phrase, slogan, logo, shape, design – all these can be protected by trademark registration.

Trade mark phrases or strap-lines do sometimes require special consideration, as they can often be difficult to register in their own right. A distinctive word or combination of words is necessary to form a registrable verbal trade mark. A trademark phrase that is in common use, or simply states that a product is ‘best’, or ‘super, or ‘de luxe’ is often regarded as mere advertising slogans that cannot be registered as a trademark without exceptional evidence of a well-established reputation.

For any further advice and information, please contact us and one of our experts will be happy to help.

So what would you like to do next...

	GET FREE LEGAL ADVICE ...talk to a trademark expert right now on how to trademark a phrase, slogan or strap-line or any other aspect of trademark registration. Our legal advisory and search service is free!
	GET A FREE TRADEMARK SEARCH ...discover if your trademark, phrase, name or slogan is legally available. Get a Free Trademark Search right now. Your trademark searches are carried out and reviewed by legal experts.
	GET A FREE TRADEMARK AVAILABILITY REPORT   ...get a Free Report on the legal availability of your trademark, phrase, name or slogan BEFORE you commit ...from our experts.
	REGISTER A TRADEMARK When you are satisfied that your chosen trademark, phrase, name or slogan is legally available we will handle the whole trademark registration process for you. We will draft the best trademark specification for your business, deal with all Registry queries and conduct any necessary Registry hearings. FIXED FEES ..NO hidden costs!

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