The Importance of Trademark Protection

Trademark protection is an indispensable requirement of any business intent on legally protecting its brand name. Other than its tangible assets, the value of a business lies in its goodwill and reputation, developed often through substantial investment in marketing, promotion and advertising, often over many years. Since the nature of such goodwill and reputation is intangible, the only secure way to protect a trademark legally is to register it as a trademark. Protection of the trademark by formal trademark registration ensures that unauthorised use by third parties can usually be prevented.

Trademark protection is therefore a crucial step that every company should take and UK trademark registration confers the exclusive right to use the trade mark for 10 years and this period is renewable on payment of a nominal fee.

Without trademark protection business brands remain open to attack by competitors, ex-employees and any other third parties. Protecting a trademark ensures not only that you have the exclusive right to use the brand, it also means you have the security of knowing that you cannot be accused of infringing the trade mark rights of anyone else.

The question of how to protect a trademark is a specialist task that requires subjective analysis of the existing contents of the public trademark registers, careful drafting of the correct specifications and often several months of dealing with the trade mark registries.

This site is dedicated to providing free legal searching and legal advice on trade mark protection so why not give us a call now to discuss your requirement. Our legal team is accredited by the UK Legal 500 Directory as specialists in the field of trademark protection so contact us now for some free legal advice. We will be pleased to help.