Trademark Registration: Some Strategy Considerations

The golden rule to remember with trademark registration is that it is never too soon to act!

As soon as you are committed to adopting your chosen name, brand or logo, trademark registration should be your first priority.

The process takes some months to complete, so ideally this should be under way in the background while you finalise your goods/services for market launch.

As long as you have an honest intention to bring the brand into use within a reasonable period of time, you should apply for trademark registration - or risk losing the rights to use it altogether.

Even if you are about to launch, or have already done so, speak to us immediately in order to try to secure your trademark registration. The date of earliest application generally wins the day, so it is essential to submit your application before a competitor has a chance to do so.

Budgets are a consideration for businesses of all sizes, but it is possible to spread the cost by forward planning: a low-cost application for protection in the UK means that we can secure a protected six-month window to extend your rights across major international markets, including the whole of the EU, the US, Australia, China, Russia, Japan and many others.

If you are aware that someone else is using your chosen name the best strategy is to call us first and get some free advice. It is usually a big mistake just to pick up the phone and try and sort out a deal. Trademark law is complex and unforgiving so talk to us before you decide on your best strategy.

Finally, you should not adopt a mark ir invest in such things as printing, packaging and promotion...until you have obtained a trademark registration.

We provide free legal advice and our trademark lawyers are among the best in the country.

Avoid opposition problems by taking advantage of our Free Trademark Search or Free Legal Consultation services.

So what would you like to do next...

	GET FREE LEGAL ADVICE ...talk to a trademark expert right now on how to resolve a trademark dispute and any other aspect of trademark registration. Our legal advisory and search service is free!
	GET A FREE TRADEMARK SEARCH ... get a Free Trademark Search right now. Your trademark searches are carried out and reviewed by legal experts.
	GET A FREE TRADEMARK AVAILABILITY REPORT   ...get a Free Report on the legal availability of your trademark, name, brand, logo or slogan ...BEFORE you commit ...from our experts.
	REGISTER A TRADEMARK  ..let us handle the whole dispute resolution trademark registration process for you. We will draft the best trademark specification for your business, deal with all Registry queries and conduct any necessary Registry hearings. FIXED FEES ..NO hidden costs!

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